This strap is custom manufactured exclusively by hand for us at eieiwatchstraps.com with our name brand on it. Heavy duty multistrand contrast stitching, Fully leather lined, Matt low sheen finish. Contemporary design and retro styling make the EIEI Aviator an excellent choice for chronographs and sports watches. Matt low sheen finish. Supple yet hardwearing cut edge construction using only top quality hand selected hides. Classic styling. *Specially treated water resistant leather. Padded design Heavy duty 'rot-proof' thread/contrast stitching throughout. Fully genuine leather lined. Matt low sheen finish. No corners have been cut in the quality control, construction or testing departments during the manufacturing process. Equal or superior to most of the non 'oem' (original equipment manufacturer) replacement watchstraps of similar design and spec. retailing for significantly more and matches the construction standards set by many OEM Swiss brands (think Tag Heuer, Breitling, Rolex, Omega). Anti-allergy tested, this watch strap contains no chemical or other skin irritants. Deployment Clasp Advantages: a) Once fitted there is significantly less abrasion and scuffing applied to your watch strap by pulling/tugging it through a standard buckle each time you take off or put on your watch. b) A good quality leather watchstrap fitted with a deploymnent (deployant) clasp will retain its original appearance significantly longer than a strap fitted with a standard buckle. c) Deployment clasps/buckles are convenient to use, simple to fit and fully adjustable. d) Deployment buckles can be transferred to another compatible strap as and when required - *please read deployment compatibility information at the bottom of this page. e) Neat and stylish appearance Like all of our products, it is brand new and in stock in the UK, ready for our super fast shipping.